Author: David Forder

Currently Founder & CEO at Sentia, over the past 25 years, David Forder has taken on various challenging positions including three separate leadership roles in multi billion businesses and driven these companies to deliver enormous growth and improvement. Having run organizations across Australia, Asia and the USA, he has an impressive track record of working across multiple cultures and throughout a diverse set of industries including the chemical and coatings, retail, building & construction, aerospace/defense and general industrial businesses.
Customers

The biggest struggles when using a CRM

Having spent more than a decade creating CRM applications that resolve a lot of these types of struggles, let me explain what I think most users do struggle with. In terms of…

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Customers

What makes a ‘top’ sales performer?

What makes a ‘top’ performer? It is an interesting question and at first glance it would be easy to provide a list of “How to Sell” type answers but you will be…

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Sales Tips, Technology

CRM Fast Fix No. 1

We all know that sales professionals are usually not huge fans of CRM. They are perceived as being complex, requiring loads of hours of data entry, adding work not value…

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Opinion, Technology

Agility – the new superpower

Change is a certainty in all of our worklives now and the ability to adapt to change, to thrive in an environment that seems to do nothing else but change…

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Customers

Don’t quit too soon!

We have all experienced it. We have a new lead passed to us or have had a first meeting with a prospective customer. We agree with them to organize a…

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Customers, Sales Tips

Think you know your buyer?

Buyers are increasingly more tech savvy and comfortable engaging with sellers via multiple channels such as phone calls, email, text and social media. They demand that businesses know about them from their very first interaction and want the people they buy from to be as available to them as other people they know.

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Opinion

The $650 billion problem

Enterprises have spent $650 billion on information technology over the past 2 years and it now fails to deliver a return. Take a look at the attached graph. Spend on…

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Opinion, Technology

Why do sales reps hate CRM?

It’s crazy that the majority of sales professionals refuse to use their company’s Customer Relationship Management (CRM) software or CRM. Over the last 30 years, corporates in the united states…

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