Author: David Brown

David Brown is a Director at Sentia, a next generation sales enablement technology company. Dave's passion for sales, marketing, startups, business strategy and strategic planning has taken him across the globe and spans numerous industries. You can follow him on Twitter @intlmktentry or here on LinkedIn.
Customers

CRM Adoption Magic

Hope you’re staying safe at home and weathering the pandemic as best you can.  I have always been a glass half full kind of guy and with that in mind I’m always…

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Customers

Recruitment Rule No. 1 – Hire for Aptitude

Expertise or Aptitude when Hiring Sales Reps?  When recruiting super sales staff you will always be better served looking for aptitude rather than expertise. Unfortunately, most recruiters do not understand this and will…

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Customers

Rejected for Startup Capital? What to do Next?

The vast majority of startups that reach out for Venture Capital are turned down numerous times prior to receiving investment. The reasons they are turned down often have no correlation…

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Opinion, Technology

How to know if you need a CRM?

It seems like everywhere you look CRMs like Salesforce, Oracle, Microsoft, Hubspot, Sentia all espouse the benefits of CRM, but for those of us who don’t already use a CRM…

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