Reasons to invest in a new CRM
If you are reading this article you are either in the ten percent looking for a future solution or the 90% that have a sales problem and need to fix…
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The Evolution of the Customer Buyer Journey
In the distant past (say 25 years ago) think about how you purchased a product. Somewhere you would get motivated to purchase an item from TV, radio, newspaper, magazine or…
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Sandler Podcast Interviews Sentia Director on the Future of Sales Tech
Mike Montague interviews David Brown on How to Succeed with the Sales Software of the Future. In this episode: What is the Sales Software of the Future? The difference in…
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CRM Adoption Magic
Hope you’re staying safe at home and weathering the pandemic as best you can. I have always been a glass half full kind of guy and with that in mind I’m always…
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Will an AI toaster ever replace the Sales Representative?
Tech savvy sales and marketing folks are always looking for an edge over their competition. The past few years have been filled with lots of IT promises whereby AI, machine…
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5 Tips for working remotely during Covid19
Use the following tips to make working remotely easier and more productive! Start early If you commute to work normally you’re likely used to driving or taking a train…
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Recruitment Rule No. 3 – Where do you find Super Sales People?
The most effective way of finding super salespeople often revolves around word-of-mouth recommendations or introductions rather than looking at a stack of online resumes. Who should you talk to in…
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Recruitment Rule No. 2 – Don’t hire people unless they raise your average
Do not hire any sales staff unless the individual that you select will raise the average quality of your sales team. Do not “settle”. Do not take on someone just…
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Recruitment Rule No. 1 – Hire for Aptitude
Expertise or Aptitude when Hiring Sales Reps? When recruiting super sales staff you will always be better served looking for aptitude rather than expertise. Unfortunately, most recruiters do not understand this and will…
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Rejected for Startup Capital? What to do Next?
The vast majority of startups that reach out for Venture Capital are turned down numerous times prior to receiving investment. The reasons they are turned down often have no correlation…
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How to know if you need a CRM?
It seems like everywhere you look CRMs like Salesforce, Oracle, Microsoft, Hubspot, Sentia all espouse the benefits of CRM, but for those of us who don’t already use a CRM…
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Will 5G hurt or help your Salesforce in the field?
We have all heard that 5G is going to revolutionize cell phone communications with up to 100X faster speeds than the old 4G networks. This may be true for the…
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CRM – Back to Basics – What is it?
CRM is a fancy acronym for a customer relationship management system. It’s a class of software that has been around for over twenty years and continues to evolve with the…
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What Should a CRM do for Sales Representatives? (In a perfect world)
This week we’re going to focus on the features and benefits of CRM’s that really matter to sales representatives. Here is a short list of top CRM features; Allow fast,…
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CRM Buying – Are Usability & Accessibility Important Buying Considerations?
In our last article “5 Things your CRM Vendor Doesn’t Want you to Ask” we went over some of the things that a salesperson will try to get you focused…
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5 things your CRM vendor does not want you to ask
Most of today’s CRM solutions have a feature set consisting of contact management, activity and forecasting. Some also include lead scoring, social media and collaboration tools. Here are five things…
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The sales person’s AI dream doesn’t sound so far-fetched
Throughout most of recorded history buying and selling has been part of daily life. Whether it’s agricultural products or the latest software, selling is a communication process whereby one side…
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