The Evolution of the Customer Buyer Journey
In the distant past (say 25 years ago) think about how you purchased a product. Somewhere you would get motivated to purchase an item from TV, radio, newspaper, magazine or…
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Sandler Podcast Interviews Sentia Director on the Future of Sales Tech
Mike Montague interviews David Brown on How to Succeed with the Sales Software of the Future. In this episode: What is the Sales Software of the Future? The difference in…
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One App to rule them all
I saw this blog post recently ” 37 Sales Apps every Rep needs on their phone ” and I thought to myself seriously? You have got to be joking. Have…
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Will an AI toaster ever replace the Sales Representative?
Tech savvy sales and marketing folks are always looking for an edge over their competition. The past few years have been filled with lots of IT promises whereby AI, machine…
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What you need to consider when creating software for humans
The impression that our app leaves behind with a user is a key factor that determines whether an application will be a success or a flop.
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Icon Design,what can go wrong and how to get it right
We use icons in our content on websites, apps and even emails to improve the user experience and overall design. However, it is easy to misuse icons in design and…
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CRM Fast Fix No. 1
We all know that sales professionals are usually not huge fans of CRM. They are perceived as being complex, requiring loads of hours of data entry, adding work not value…
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The Battle of the Generations – Tech Edition
Across the last couple of decades, our technology and use of technology has shifted dramatically, with so many inventions and advancements of our tech. With this evolution, the different generations…
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Why are email campaigns so hard to create?
Anyone who has battled with email marketing software will have asked themselves ‘why are email templates difficult to create?’ We have all received emails from a company as a part…
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How to get training wrong when deploying a new CRM
Training can be one of the most intimidating a challenging parts of the integration of a new CRM. Let’s face it, this can make or break the success of the…
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How to know if you need a CRM?
It seems like everywhere you look CRMs like Salesforce, Oracle, Microsoft, Hubspot, Sentia all espouse the benefits of CRM, but for those of us who don’t already use a CRM…
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Will 5G hurt or help your Salesforce in the field?
We have all heard that 5G is going to revolutionize cell phone communications with up to 100X faster speeds than the old 4G networks. This may be true for the…
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CRM – Back to Basics – What is it?
CRM is a fancy acronym for a customer relationship management system. It’s a class of software that has been around for over twenty years and continues to evolve with the…
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What Should a CRM do for Sales Representatives? (In a perfect world)
This week we’re going to focus on the features and benefits of CRM’s that really matter to sales representatives. Here is a short list of top CRM features; Allow fast,…
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CRM Buying – Are Usability & Accessibility Important Buying Considerations?
In our last article “5 Things your CRM Vendor Doesn’t Want you to Ask” we went over some of the things that a salesperson will try to get you focused…
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Mobile responsive: what it means and why it is important
It is no secret that in our lives today, we use our phones more than any other device. According to Statista, there are nearly 4 billion global mobile phone users…
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3 ways companies will try to get you to hang around
How long do you stay on a new website? Five seconds? Ten? According to Hubspot, more than half of us spend less then fifteen seconds on a website, which means…
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5 things your CRM vendor does not want you to ask
Most of today’s CRM solutions have a feature set consisting of contact management, activity and forecasting. Some also include lead scoring, social media and collaboration tools. Here are five things…
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Training is key for a new CRM!!! – Sentia Says
You just deployed a brand-new CRM company wide, only to find whispers of insurrection in the tea room and your sales team continuing to use Excel to manage their leads. …
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Never underestimate the impact color has on brand and users
Color is a powerful tool when it comes to design, and as a member of the development team for our app, Sentia. I have learnt swiftly to never underestimate the…
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When you eat the hamburger, don’t accept you’re going to get the pickles too
Who doesn’t enjoy tucking into a good hamburger? A popular food loved by many around the world, and easily recognizable. Just like the food, the hamburger menu has become very…
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Lead Scoring – Hot or Not?
Lead Scoring 101 Lead scoring is definitely ‘flavor of the decade’ at the moment and the chase for an effective tool has resulted in many businesses upgrading to the latest…
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Agility – the new superpower
Change is a certainty in all of our worklives now and the ability to adapt to change, to thrive in an environment that seems to do nothing else but change…
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The sales person’s AI dream doesn’t sound so far-fetched
Throughout most of recorded history buying and selling has been part of daily life. Whether it’s agricultural products or the latest software, selling is a communication process whereby one side…
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“Nobody ever got fired for buying IBM” – How emotional decision-making influences business purchases
Dale Carnegie once wrote, “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” Most would agree that the environment of information…
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What if your sales software did that planning for you?
It’s Sunday night, you’re in sales & you’re spending time tonight to develop a contact plan of action for Monday mornings sales efforts What if your sales software did that…
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Stop spending on information technology .. that cake is baked.
In any enterprise, on any day, many staff spend 8 hours staring at IT. Corporates send IT software companies tenders when they need new software. IT sales teams wine, dine…
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A rep asked his CRM out for a drink after work
Imagine if your best rep suddenly invited his CRM to a bar for a drink .. I wonder what they would talk about?
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Why (almost) all sales enablement software will not work
OK. Big claim I know. Firstly, by sales enablement software I am referring to any software that claims to drive sales revenue by providing insights. Any that claim they will…
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Why do sales reps hate CRM?
It’s crazy that the majority of sales professionals refuse to use their company’s Customer Relationship Management (CRM) software or CRM. Over the last 30 years, corporates in the united states…
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