Recruitment Rule No. 2 – Don’t hire people unless they raise your average

Do not hire any sales staff unless the individual that you select will raise the average quality of your sales team.  

Do not “settle”.  

Do not take on someone just because they have extensive experience in your industry. Only hire a sales team member that when they join you they will drive your average performance upwards. Why? 

Aside from the obvious, when you bring on board hungry sales staff, eager to show you what they can do, they will force all of your team to lift at the same time! Competition in a sales team is not just desirable – it Is critical to you success. 

Look for Passion. Real Experience can be great but only if it arrives with passion included (it usually wont!) 

Next time we will dive into more hiring rules to ensure your sales team is the best possible.  

David is a Director at Sentia, a next generation sales enablement technology company. Dave’s passion for helping people with their sales, marketing, business strategy, startup growth and strategic planning has taken him across the globe and spans numerous industries. You can follow him on Twitter @intlmktentry LinkedIn or on Sentia Says.