In any enterprise, on any day, many staff spend 8 hours staring at IT.
Corporates send IT software companies tenders when they need new software. IT sales teams wine, dine and cajole corporates to buy their latest IT upgrades.
But does anyone stop to think about what they are really buying when they purchase products from large IT firms .. Oracle, SAP, Microsoft and others? (whether this be CRM, ERP, WHM or some other acronym)
The Information Technology Illusion
They are buying Information Technology.
Information technology is and I quote
‘.. the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data’
US Corporates have spent over $650 billion over the past 2 years on enterprise software alone and it appears that it no longer provides a reasonable return … Why not?
20 years ago there were enormous gains to be had by automating the processing and distribution of data.
But that was then.
Guess what. Those gains have been had. There are no more coming. It is over!
Still stuck in this data focused paradigm and having to sell to Finance and IT professionals who live all day in this data world, enterprise software companies continue to push out feature after feature focused on data processing.
Data entry tools
Can you see the problem here?
Corporates cannot generate any more returns by processing data better.
People actually need ‘technology’
The definition of technology is
” Science or knowledge put into practical use to solve problems or invent useful tools. “
People need ‘technology’ … but they are provided with information technology. (that data thing).
The current crop of enterprise software is almost entirely focused on processing data and doing this better.
That cake is baked!
The current crop of enterprise software provides reports, views, dashboards, analytics and other data-centric tools … but then require people to take these and manually use them to try to drive productivity improvements.
I call bullshit.
The computing hardware that we have available is more than sophisticated enough to deliver the needed productivity improvements for us. To hide away all of the data behind the scenes.
All we need is someone to create a new type of software.
Software that actually does the work for the user.
That tells them what they should do next to sell more.
Or to save time.
That augments their performance.
That adds value not work.