Tag: CRM

Customers, Sales Tips, Technology

Developing Donor Relationships: That Personal Touch

NFP’s must develop deep and ongoing relationships with their donors to ensure ongoing funding and participation. Its critical that the right CRM technology is deployed to ensure the right message gets to the right donor at the right time while being tracked to ensure it gets through.

Michelle Arthur Ph.D. on
Customers, Sales Tips, Training

CRM Adoption Magic

Hope you’re staying safe at home and weathering the pandemic as best you can.  I have always been a glass half full kind of guy and with that in mind I’m always…

David Brown on
Opinion, Technology

How to know if you need a CRM?

It seems like everywhere you look CRMs like Salesforce, Oracle, Microsoft, Hubspot, Sentia all espouse the benefits of CRM, but for those of us who don’t already use a CRM…

David Brown on
Opinion, Technology

Why do sales reps hate CRM?

It’s crazy that the majority of sales professionals refuse to use their company’s Customer Relationship Management (CRM) software or CRM. Over the last 30 years, corporates in the united states…

David Forder on