OK. Big claim I know.
Firstly, by sales enablement software I am referring to any software that claims to drive sales revenue by providing insights. Any that claim they will provide you with actionable intelligence on which opportunities to pursue. Which will be more profitable. Which are not worth your time and effort and which maybe you should pass on.
I also include almost all of the current crop of ‘AI’ tools in this basket.
Now I am not being critical of the software developers. I am sure these tools all are well designed and the science behind their claims is sound. But they are doomed to fail.
Whenever someone refers me to yet another piece of software to compare with Sentia, our product, I instantly have an ‘evaluation’ method to determine if it is a threat to us.
I ask myself these three questions.
Question 1 :
Does the AI, sales enablement tool, the software, the add on, the point solution .. whatever it is, rely on data from pipeline, forecast, opportunities however it wants to describe these?
In other words, does it base all of its’ decisions, actions, insights on the